About

Meet the Powerful Woman Behind the Brand

The idea for Tru Vixxn wasn't born in a boardroom—it was sparked by a thunderstorm and my sweet puppy, Charlie.

One evening, during a particularly bad storm, I tried to soothe Charlie's anxiety by spraying a simple lavender linen spray on his bed. When I saw the profound, instant change in his mood—his fear melting away into calm—a radical idea struck me: If simple scent chemistry could dictate emotion so powerfully, why limit that power to pets? As a professional in the salon industry, I knew true beauty was about feeling, not just looking. I realized the profound impact a scent could have on a woman's confidence and connection with the world around her.

That moment of quiet insight launched Tru Vixxn Pheromone-Infused Hair & Beauty.

We went far beyond traditional oils and fragrances, blending attraction science with luxury hair care. Our philosophy is that your crown should be your greatest tool for connection and confidence. We believe every woman deserves to walk into a room and feel utterly magnetic and undeniable. Our mission is simple: to bottle that feeling, empowering you to wear seduction and ignite the Vixxn within every single day.

Lashonda “Lala” Spencer Chief Executive Officer / Founder Tru Vixxn Pheromone Infused Hair & Co.